$999 / month — flat fee · In-house EAs & CPAs · Up in 2 weeks

The CFO
in the room.
For every business,
not just the big ones.

Most small business owners manage their finances alone — no one to call before a big decision, no one on the call when it matters. We change that.

$999
flat monthly fee
no surprises
No lock-in
Month-to-month
cancel anytime
2 wks
onboarding
fully live
EAs & CPAs
in-house, IRS
authorized
Cash Buffer
Live
$84,320
12 days more buffer
Payroll, rent, and taxes covered
$100K $75K $50K $25K JAN FEB MAR APR MAY JUN
Today
$84,320
Monthly Revenue
Synced
$48,750
8% vs last month
Invoices and subscriptions reconciled
FEB
MAR
APR
MAY
JUN
Tax Reserve
Ready
$11,420
Q2 estimate covered
Sales tax and estimated tax set aside
Profit Margin
Live
18.4%
2.1 pts vs last month
Owner pay, contractors, and tools included
Your CFO — active right now
Vendor call — supplier contract terms reviewed live
Live
Hiring decision — payroll cost & cash impact modeled
Saved $1.8K
April close — books reconciled, P&L signed off by CFO
Done
Dedicated CFOs & Finance Controllers
In-House Enrolled Agents (IRS Authorized)
In-House CPAs
Incorporated in Delaware · Figures Advisors Inc.
QuickBooks · Xero · Platform Agnostic
Real-Time Tax Planning on Every Decision

Big companies have CFOs.
You've been flying without one.

Decision gap
Terms
When a vendor sends you a contract, who reviews the financial terms?
Most owners sign without knowing the full cost impact — and feel it at year-end.
Cash gap
Hiring
When you're about to hire your first employee, who runs the numbers?
Payroll taxes, benefits, and cash runway aren't obvious — until you're already stretched.
Insight gap
P&L
When your accountant sends a P&L, does it tell you what to do next?
Reports tell you what happened. A CFO tells you what it means — and what to do about it.

Most solopreneurs and small business owners get reports. They don't get answers. They get compliance. They don't get strategy.

Every significant financial decision you make — pricing, hiring, vendors, expansion — has a tax dimension most owners never consider until year-end. By then, it's too late.

The market alternative
$3,000-$5,000 /month
That's what a fractional CFO costs — when you can even find a good one in the US.
Figures Advisors $999 / month

We don't just manage your finances.
We own them, alongside you.

When you work with Figures Advisors, you're not hiring a bookkeeper. You're getting a CFO-led finance team — a team where the CFO takes full responsibility for your finance operations, not just your reports.

Your CFO understands your business, not just your numbers. They track your costs, model your decisions, and are present when it matters most. When a financial decision comes up — hiring, pricing, expansion, a supplier contract — your CFO is there with the analysis and the judgment to help you move forward confidently.

And because your CFO is also thinking about tax implications in real time, you're never making a decision that surprises you at year end. Tax planning isn't a once-a-year event. It happens every time a significant financial decision is made.

Your CFO — active right now
Vendor call — reviewing supplier contract terms live
Live
Hiring decision — modeled cost, payroll tax & cash impact
Saved $8K
Pricing review — margin analysis with tax overlay done
Ready
April close — books reconciled, P&L reviewed & signed off
Done

One subscription.
A CFO and a finance team, built into your business.

CFO Advisory
Your CFO
In the room. On the call. In your corner.
Your dedicated CFO doesn't just send you reports — they take ownership of your financial direction. They join your critical calls, advise on major decisions before you make them, and flag risks before they become problems. Every financial decision also has a tax dimension. Your CFO thinks through both in real time.
  • Monthly CFO strategy calls
  • Vendor, partner & stakeholder call attendance
  • Scenario modeling and decision support
  • Real-time tax planning on key decisions
  • Cash flow advisory
  • Investor and lender preparation
Finance Operations
Your Finance Team
CFO-led. Clean. Every month.
Accounting and bookkeeping work best when they're led by someone who understands the full financial picture. Your finance team is built around your CFO, which means your monthly close isn't just a data exercise — it's a managed, CFO-approved view of your business you can actually use.
  • Monthly bookkeeping and close
  • Bank and account reconciliation
  • Accounts payable management
  • Accounts receivable management
  • Financial statements every month (P&L, balance sheet, cash flow)
  • End-to-end accounting software management (QuickBooks, Xero, and others)
  • Year-round books reviewed and signed off by your CFO
Tax Compliance & Planning
Your Tax Team
Planning, filings, and compliance handled together.
Tax support is built into the finance workflow, not bolted on at year-end. Your team handles real-time tax planning, recurring filings, and annual compliance so every major decision is reviewed with tax impact in mind.
  • Year-round tax planning on key decisions
  • IRS tax return filing
  • State tax return filing
  • Sales and use tax filings
  • Annual compliance filings
  • Quarterly estimated tax planning
  • Deduction optimization and year-end preparation

Up and running in two weeks.
Supported all year.

Discover
Book a free call
We spend 30 minutes understanding your business — where you are, where you're going, and what's keeping you up at night financially. No pressure, no pitch. Just a real conversation.
You get a personalized finance assessment
Onboard
We get to work
We onboard your accounts, get your books in order, and sync with your existing tools. You'll have a dedicated CFO and finance team from day one — live within 2 weeks.
Books clean, CFO assigned, tools connected
Advise
We're in the room
Monthly closes happen on schedule. And whenever a financial decision comes up — big or small — your CFO is there. Someone who knows your business and is ready to advise.
A CFO on call, every decision covered

You're building something.
You don't have time to be your own CFO.

You're running a business and managing finances mostly alone — no financial partner you can actually talk to
You've outgrown a basic bookkeeper but can't justify a full-time finance hire
You make important financial decisions — hiring, vendor contracts, pricing, expansion — without a trusted advisor in the room
You're tired of getting reports that tell you what happened but not what to do
You're at launch stage and need to track costs carefully, make smart early decisions, and build financial discipline from day one
You want to focus on building the business, not managing the books
We work especially well with
E-commerce brands
Product businesses
Professional services
Owner-operated businesses
Launch-stage companies
Solopreneurs
Most solopreneurs never get to find out what it feels like to have a financial partner in the room.
We think that should change.

One price.
Your CFO and finance team, included.

Everything your business needs to run financially sound — with a CFO leading it.

Need more? For businesses with higher volume, multi-entity, or complex needs — ask about our Operator plan.

Figures Foundations
$ 999 /month
Talk to an Advisor →
No lock-in · Month-to-month · Cancel anytime
Dedicated CFO (advisory, call attendance, decision support)
Real-time tax planning on key decisions
Monthly bookkeeping and close
Accounts payable and receivable management
Financial statements every month
End-to-end accounting software management
Onboarding within 2 weeks
Dedicated point of contact

Enterprise-grade expertise.
Built for the businesses that need it most.

The finance controllers and CFOs on our team have deep expertise managing complex financial operations at scale — serving multinationals and enterprise clients throughout their careers.

That level of expertise has never been accessible to solopreneurs or small business owners. Until now.

We've brought that same talent and that same standard of work to owner-operated businesses — delivered at a price that actually makes sense for your stage. You get enterprise-quality financial leadership. You pay a fraction of what it once cost.

01
Expert-Led
CFOs & finance controllers with deep enterprise experience
02
Enrolled Agents
IRS-authorized in-house EAs for all US tax matters
03
In-House CPAs
Licensed CPAs to the same standard as top accounting firms
04
Delaware Corp
Figures Advisors Inc. — incorporated and operating in the US
Ketan Maru, Founder & CEO, Figures Global Advisors
Why We Built This

For decades, the best financial expertise — experienced CFOs, seasoned controllers, and strategic tax advisors — was reserved for companies with millions in revenue. Small business owners, solopreneurs, and growing teams were left to navigate the most important financial decisions of their journey largely on their own.

The early years of building a business are the most defining. How you structure your company, manage cash flow, and make strategic decisions at this stage shapes everything that follows — yet most founders are forced to do it without the financial guidance that larger companies take for granted.

We built Figures to change that. Our mission is to make world-class financial leadership accessible to every business building something meaningful.

Ketan Maru
Founder & CEO, Figures Advisors

Trusted by owners who stopped flying blind.

★★★★★
Finally someone who actually shows up before I make a decision, not after. Our CFO was on the supplier call and we saved meaningful money because they spotted something in the terms I never would have caught.
E-commerce Founder
Owner-operated brand, $1.2M revenue
★★★★★
I used to dread tax season because I had no idea what was coming. Now I know in real time. Every big decision I make, my CFO walks through the tax impact right then. It's completely changed how I run the business.
Professional Services Founder
B2B consulting firm, solo operator
★★★★★
The $999/month is the best money I spend. I was paying $2,500 for a basic bookkeeper and getting reports I couldn't use. Now I get clean books AND a CFO who actually advises me.
Product Business Owner
Launch-stage DTC brand
★★★★★
I was making hiring decisions without really understanding the full cost. My CFO ran a complete model — payroll taxes, cash flow impact, breakeven on the hire. That analysis alone was worth the subscription.
Agency Founder
Creative services, 8 team members
★★★★★
We onboarded in under two weeks. By month two, our books were cleaner than they'd ever been. By month three, I had a CFO on a call with a potential investor who helped me frame our financials properly.
SaaS Founder
Early-stage B2B SaaS

Answers for owners comparing CFO advisory, bookkeeping, and tax support.

What does Figures Advisors do?

Figures Advisors gives small businesses a CFO-led finance team: CFO advisory, monthly bookkeeping, financial statements, accounts payable and receivable support, and real-time tax planning.

How much does it cost?

Figures Foundations is a flat $999 per month. Businesses with higher volume, multi-entity structures, or more complex finance needs can ask about the Operator plan.

Who is this best for?

It is designed for solopreneurs, consultants, e-commerce brands, product businesses, professional services firms, launch-stage companies, and owner-operated businesses that need more than basic bookkeeping.

Does this replace my accountant or CPA?

It depends on what you need. If you're engaging us for CFO advisory only, we work alongside your existing accountant or CPA — not instead of them. Your current relationship stays intact, and we add a strategic finance layer on top. If you take our full bundle — CFO advisory, bookkeeping, finance operations, and tax — then yes, we become your complete finance team and your existing accountant or CPA would be replaced. Most clients find the bundle is the better fit, but we're happy to scope either way.

What would change
if you had a CFO?

You'd make decisions faster. You'd negotiate better. You'd stop losing sleep over whether the numbers are right.

Decisions in hours, not weeks — your numbers are always current
Negotiate from strength — know your margins and walk-away number before every deal
Zero tax surprises — quarterly estimates, year-end prep, and deduction capture all handled
A real advisor on your side — for vendor calls, hiring decisions, and investor meetings
Live in 2 weeks — flat $999/month, no lock-in, cancel anytime
Prefer to pick a time directly?
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